Effective Date: January 14, 2019.
- the information that Base Creative receives from you;
- how Base Creative uses and processes the information that Base Creative receives;
- if and why Personal Information may be disclosed to third parties; and
- your choices regarding the collection and processing of your Personal Information.
Information Base Creative May Collect
Base Creative’s collection of personal information is limited to the name and email address you provide to Base Creative for the purpose of receiving eDM (electronic direct mail) newsletters (“Personal Information”).
In addition to Personal Information, Base Creative may collect information about an individual’s online activity that, by itself, does not identify the individual (“Usage Data”), such as:
- technical information from Data Collection Tools, defined below, including your mobile device or browser type, service provider, operating system, and links visited;
- information about what you’ve searched for and looked at while using this website; and
- information about how you use this website.
Generally, Base Creative does not consider Usage Data as Personal Information because Usage Data by itself usually does not identify an individual. Personal Information and Usage Data may be linked together. Different types of Usage Data also may be linked together and, once linked, may identify an individual person. Some Usage Data may be Personal Information under applicable law.
“Location Data” is a category of Personal Information collected about the location of a mobile device or computer, including:
- the location of the mobile device or computer used to access this website derived from GPS or WiFi use; and
- the IP address of the mobile device or computer or internet service used to access this website.
How Base Creative Collects Information
From You. Base Creative collects Personal Information from you when you signup for the eDM newsletter, contact Base Creative for help or information or otherwise voluntarily provide your Personal Information.
From Your Usage Data. Base Creative also automatically collects Usage Data when you interact with this website.
From Data Collection Tools. Base Creative, along with the service providers that help Base Creative send and disseminate the eDM newsletter, may use mobile device identifiers, cookies, and other data collection tools (such as web beacons and server logs), collectively refer to as “Data Collection Tools,” to help Base Creative improve this website by tracking users’ habits and customizing users’ experience with this website. This enables Base Creative to analyze technical and navigational information about the Base Creative websites and otherwise improve your experience with this website.
These Data Collection Tools are not themselves personally identifiable, but may be linked to Personal Information that you provide to Base Creative through your interaction with the Base Creative websites. For example, a cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier.
This website also may use Data Collection Tools to collect information from the device used to access this website, such as operating system type, browser type, domain and other system settings, as well as the operating system used and the country and time zone in which the computer or device is located.
If you do not want cookies or Data Collection Tools from Base Creative, web browsers allow some control of most Data Collection Tools through the browser settings. For example, some web browsers (including some mobile web browsers) provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through this website.
How Base Creative May Use Your Information
Base Creative may use the information Base Creative collects for any of the following purposes:
- to send and disseminate the eDM newsletter;
- to provide this website to you;
- to give each user a more consistent and personalized experience when interacting with this website;
- for customer service, security, to detect fraud or illegal activities, or for archival and backup purposes in connection with the provision of this website;
- to communicate with users, such as when Base Creative may send you website-related emails for account verification, changes to features of this website, or technical and security notices;
- to better understand how users access and use this website, for the purposes of trying to improve this website and to respond to user preferences, including language and location customization, personalized help and instructions, or other responses to users’ usage of this website;
- to provide users with advertising and direct marketing that is more relevant to you, and to assess the effectiveness of and improve advertising and other marketing and promotional activities; and
- to enforce our Terms and Conditions of Use or other applicable policies.
Please note that, in order to provide you with a better experience and to improve this website, information collected through this website may be used in an aggregated or individualized manner.
How Your Information is Shared
Base Creative does not sell, rent, share, or disclose your Personal Information to third parties without your prior consent, except in the limited circumstances described in this section. Specifically, Base Creative may share and disclose information as described at the time information is collected or as follows:
When you consent. Base Creative may share Personal Information with third parties if you have given Base Creative your consent to do so.
To perform services. Base Creative may disclose Personal Information to third parties in order to perform services requested or functions initiated by users, including sending and disseminating the eDM newsletter. In addition, Base Creative may disclose Personal Information in order to identify a user in connection with communications sent through this website.
With third party service providers performing services on our behalf. Base Creative shares information, including Personal Information, with our service providers to perform the functions for which Base Creative engage them (such as hosting and data analyses). Base Creative may share information as needed to operate other related services.
With third parties for who we are performing services. Base Creative shares information, including Personal Information, with the third party or parties on whose behalf we have developed and are maintaining this website.
In aggregated form. Base Creative may use and disclose de-identified aggregate information for the purposes of evaluating and improving our services and tailoring our products. Base Creative may choose at its sole discretion to transfer, sell, provide or share such information with third parties, including to Base Creative’s business partners for commercial purposes, and by providing any information to Base Creative you consent to such provision of de-identified aggregate information to any third party.
For legal purposes. Base Creative also may share information that Base Creative collects from users, as needed, to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. Base Creative will disclose Personal Information as Base Creative deems necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. Base Creative may also share Personal Information as required to pursue available remedies or limit damages Base Creative may sustain.
Information Storage and Security
Base Creative retains information as long as it is necessary and relevant for our operations. Base Creative also retains Personal Information to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms and Conditions of Use, and other actions permitted by law. After it is no longer necessary for Base Creative to retain information, Base Creative will dispose of it according to our data retention and deletion policies.
Base Creative takes reasonable precautions intended to help protect the Personal Information that Base Creative collects and stores; however, no system or online transmission of data is completely secure. Base Creative cannot guarantee the security of information transmitted to or through this website. Any transmission is at your own risk.
Your Rights in Updating, Reviewing or Correcting Your Personal Information
It is important to Base Creative that you are able to access and review the Personal Information Base Creative has about you and make corrections to it or delete it, as necessary. You may update, review or correct your profile information at any time by contacting Base Creative at firstname.lastname@example.org.
Links to Third Party Services
Disclaimer: Not Child-Directed
This website is not intended for use by children under the age of 13. If you are under the age of majority in your place of residence, you may use this website only with the consent of or under the supervision of your parent or legal guardian.
Consistent with the requirements of the U.S. Children’s Online Privacy Protection Act (COPPA), if Base Creative learns that Base Creative has received any information directly from a child under age 13 without first receiving his or her parent’s verified consent, Base Creative will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use this website and subsequently Base Creative will delete that information.
Contacting Base Creative