Privacy Policy

Effective Date: January 14, 2019.

Your privacy is important to Base Creative (“Base Creative”). As part of Base Creative’s Terms and Conditions of Use, this Privacy Policy governs your visit to this website. This Privacy Policy sets forth how Base Creative collects, stores, uses, discloses and transfers the Personal Information you provide through this website.

This Privacy Policy is incorporated into and made part of our Terms and Conditions of Use. Please read this Privacy Policy and our Terms and Conditions of Use carefully. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY, PLEASE DO NOT PROVIDE ANY PERSONAL INFORMATION.

This Privacy Policy describes:

  • the information that Base Creative receives from you;
  • how Base Creative uses and processes the information that Base Creative receives;
  • if and why Personal Information may be disclosed to third parties; and
  • your choices regarding the collection and processing of your Personal Information.

Information Base Creative May Collect

Base Creative’s collection of personal information is limited to the name and email address you provide to Base Creative for the purpose of receiving eDM (electronic direct mail) newsletters (“Personal Information”).

In addition to Personal Information, Base Creative may collect information about an individual’s online activity that, by itself, does not identify the individual (“Usage Data”), such as:

  • technical information from Data Collection Tools, defined below, including your mobile device or browser type, service provider, operating system, and links visited;
  • information about what you’ve searched for and looked at while using this website; and
  • information about how you use this website.

Generally, Base Creative does not consider Usage Data as Personal Information because Usage Data by itself usually does not identify an individual. Personal Information and Usage Data may be linked together. Different types of Usage Data also may be linked together and, once linked, may identify an individual person. Some Usage Data may be Personal Information under applicable law.

Location Data” is a category of Personal Information collected about the location of a mobile device or computer, including:

  • the location of the mobile device or computer used to access this website derived from GPS or WiFi use; and
  • the IP address of the mobile device or computer or internet service used to access this website.

How Base Creative Collects Information

Whether Base Creative collects certain types of information and how Base Creative processes it depends on how you use and access this website. Some information is collected automatically through use of cookies and similar data collection tools. Base Creative collect information about you in the following ways:

From You. Base Creative collects Personal Information from you when you signup for the eDM newsletter, contact Base Creative for help or information or otherwise voluntarily provide your Personal Information.

From Our Business Partners and Service Providers. Third parties that assist Base Creative with our business operations also collect information (including Personal Information and Usage Data) about you through this website and share it with Base Creative. For example, our vendors collect and share information with Base Creative to help Base Creative improve our services and provide relevant advertising and information. Base Creative may combine and aggregate the information Base Creative collects from you with information from other sources and use the aggregate information as described in this Privacy Policy.

From Your Usage Data. Base Creative also automatically collects Usage Data when you interact with this website.

From Data Collection Tools. Base Creative, along with the service providers that help Base Creative send and disseminate the eDM newsletter, may use mobile device identifiers, cookies, and other data collection tools (such as web beacons and server logs), collectively refer to as “Data Collection Tools,” to help Base Creative improve this website by tracking users’ habits and customizing users’ experience with this website. This enables Base Creative to analyze technical and navigational information about the Base Creative websites and otherwise improve your experience with this website.

These Data Collection Tools are not themselves personally identifiable, but may be linked to Personal Information that you provide to Base Creative through your interaction with the Base Creative websites. For example, a cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier.

This website also may use Data Collection Tools to collect information from the device used to access this website, such as operating system type, browser type, domain and other system settings, as well as the operating system used and the country and time zone in which the computer or device is located.

If you do not want cookies or Data Collection Tools from Base Creative, web browsers allow some control of most Data Collection Tools through the browser settings. For example, some web browsers (including some mobile web browsers) provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through this website.

Base Creative’s Data Collection Tools may include the use of a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. Google Analytics collects only the IP address assigned to you on the date you visit this website, rather than your name or other identifying information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

How Base Creative May Use Your Information

Base Creative may use the information Base Creative collects for any of the following purposes:

  • to send and disseminate the eDM newsletter;
  • to provide this website to you;
  • to give each user a more consistent and personalized experience when interacting with this website;
  • for customer service, security, to detect fraud or illegal activities, or for archival and backup purposes in connection with the provision of this website;
  • to communicate with users, such as when Base Creative may send you website-related emails for account verification, changes to features of this website, or technical and security notices;
  • to better understand how users access and use this website, for the purposes of trying to improve this website and to respond to user preferences, including language and location customization, personalized help and instructions, or other responses to users’ usage of this website;
  • to provide users with advertising and direct marketing that is more relevant to you, and to assess the effectiveness of and improve advertising and other marketing and promotional activities; and
  • to enforce our Terms and Conditions of Use or other applicable policies.

Please note that, in order to provide you with a better experience and to improve this website, information collected through this website may be used in an aggregated or individualized manner.

You may unsubscribe at any time from email communications from Base Creative, including the eDM newsletter, by clicking on the “unsubscribe” link provided in such communications. You may not opt out of website-related communications (e.g., for account verification, notices of updates or changes to features of this website, or technical and security notices). Unless you specifically opt out, you also agree that Base Creative may use your Personal Information to contact you and deliver information to you that, in some cases, is targeted to your interests, such as targeted advertisements, administrative notices, product offerings, and communications relevant to your use of this website. By accepting the Terms and Conditions of Use and this Privacy Policy, you expressly agree to receive this information, unless you specifically opt out in applicable circumstances.

How Your Information is Shared

Base Creative does not sell, rent, share, or disclose your Personal Information to third parties without your prior consent, except in the limited circumstances described in this section. Specifically, Base Creative may share and disclose information as described at the time information is collected or as follows:

When you consent. Base Creative may share Personal Information with third parties if you have given Base Creative your consent to do so.

To perform services. Base Creative may disclose Personal Information to third parties in order to perform services requested or functions initiated by users, including sending and disseminating the eDM newsletter. In addition, Base Creative may disclose Personal Information in order to identify a user in connection with communications sent through this website.

With third party service providers performing services on our behalf. Base Creative shares information, including Personal Information, with our service providers to perform the functions for which Base Creative engage them (such as hosting and data analyses). Base Creative may share information as needed to operate other related services.

With third parties for who we are performing services. Base Creative shares information, including Personal Information, with the third party or parties on whose behalf we have developed and are maintaining this website.

In aggregated form. Base Creative may use and disclose de-identified aggregate information for the purposes of evaluating and improving our services and tailoring our products. Base Creative may choose at its sole discretion to transfer, sell, provide or share such information with third parties, including to Base Creative’s business partners for commercial purposes, and by providing any information to Base Creative you consent to such provision of de-identified aggregate information to any third party. 


For legal purposes. Base Creative also may share information that Base Creative collects from users, as needed, to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. Base Creative will disclose Personal Information as Base Creative deems necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. Base Creative may also share Personal Information as required to pursue available remedies or limit damages Base Creative may sustain.

During corporate changes. Base Creative may transfer information, including your Personal Information, in connection with a merger, sale, acquisition or other change of ownership or control by or of Base Creative or any affiliated company (in each case whether in whole or in part). When one of these events occurs, Base Creative will use reasonable efforts to notify users before your information is transferred or becomes subject to a different privacy policy.

Information Storage and Security

Base Creative retains information as long as it is necessary and relevant for our operations. Base Creative also retains Personal Information to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms and Conditions of Use, and other actions permitted by law. After it is no longer necessary for Base Creative to retain information, Base Creative will dispose of it according to our data retention and deletion policies.

Base Creative takes reasonable precautions intended to help protect the Personal Information that Base Creative collects and stores; however, no system or online transmission of data is completely secure. Base Creative cannot guarantee the security of information transmitted to or through this website. Any transmission is at your own risk.

Your Rights in Updating, Reviewing or Correcting Your Personal Information

It is important to Base Creative that you are able to access and review the Personal Information Base Creative has about you and make corrections to it or delete it, as necessary. You may update, review or correct your profile information at any time by contacting Base Creative at support@makeitfeelright.com.

Links to Third Party Services

This website may contain links to third-party websites and services (“Third Party Services”) with which Base Creative have no affiliation. A link to any Third Party Service does not mean that Base Creative endorses it or the quality or accuracy of information presented on it. If you decide to visit a Third Party Service, you are subject to its privacy policy and practices and not this Privacy Policy. Base Creative encourages you to carefully review the legal and privacy notices of all other digital services that you visit.

Disclaimer: Not Child-Directed

This website is not intended for use by children under the age of 13. If you are under the age of majority in your place of residence, you may use this website only with the consent of or under the supervision of your parent or legal guardian.

Consistent with the requirements of the U.S. Children’s Online Privacy Protection Act (COPPA), if Base Creative learns that Base Creative has received any information directly from a child under age 13 without first receiving his or her parent’s verified consent, Base Creative will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use this website and subsequently Base Creative will delete that information.

International Users

By choosing to access or use this website, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed exclusively by the substantive law of New York, USA.

Contacting Base Creative

If you have any questions or concerns about this Privacy Policy, please contact Base Creative at support@makeitfeelright.com.

Changes to this Privacy Policy

The Effective Date of this Privacy Policy is set forth at the top of this Privacy Policy. Whenever possible, Base Creative will provide you with advance notice of our changes to this Privacy Policy. Base Creative will not make retroactive changes that reduce your privacy rights unless Base Creative is legally required to do so. Your continued use of this website after the Effective Date constitutes your acceptance of any amendment to the Privacy Policy.