support the #MakeItFeelRight sustainable fashion movement and #MakeAPledge

How to pledge on:
TIKTOK

How to pledge on:
Instagram

get some pledge inspiration

wear mix and match
sustainable gear

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GET INSPIRED

48Ibs of CO2

is sequestered by a mature tree every year

Source: One Tree Planted, Tree Facts

Get your tree cert

To create change we can buy less, support ethical companies, reduce waste, share information, remain open minded and let others know we care.

LILY COLE

British model, author and environmental campaigner

Every dollar we spend, every brand we support and every decision we make on the daily, HAS TREMENDOUS POWER. Think BEYOND. Ask questions. Research brands. Educating yourself is crucial.

VALERIA HINOJOSA

Eco-influencer and founder of WaterThruSkin

I support the #MakeItFeelRight campaign because industry insiders, like TENCEL™, lead the fight against fashion industry waste and educate consumers on how to make better choices.

IMMY LUCAS

Sustainability advocate, founder of the blog The Low Impact Movement

Sustainable fashion isn't just about having a smaller impact on the environment. It's about changing our relationship with the clothes we wear and cherishing clothing as a work of art.

SUMMER DEAN

Sustainable fashion advocate

Sustainable fashion is as much about the probing and expansive questions we ask as the honest and considered answers we provide. From TENCEL™'s accessible material innovation to a spotlight on a culturally diverse humankind, this is an expansive and crucial topic.

SAMATA PATTINSON

CEO, Red Carpet Green Dress™

I have always loved sustainable fashion since young, especially thrifting and upcycling clothes. As I’ve gotten older, I pay more attention to where things are made and what they’re made of.

CAITLYN WARAKOMSKI

Founder & Editor of the blog HOW DO YOU WEAR THAT

When it comes to sustainable fashion I don’t let the trends own me instead I treat my wardrobe with care and love, sourcing timeless pieces made of natural fabrics that one day I can pass on to my daughter.

MASHA THEONE

Fashion and lifestyle blogger

Thrift shopping is my favorite way of practicing sustainability: It not only reduces air pollution, but also makes your outfits more unique. Besides the clothes have a story and I love that!

IRINA PEICU

Sustainable fashion advocate

To make changes, we must act locally to expand globally. Like anyone, my consumption is flawed, but two ways I reduce my impact is by shopping second-hand and consuming less meat.

TIA HRUBALA

Fashion content creator

All clothing has a story and sustainable fashion is about asking where they come from, how you can make them last, and where do they end up!

DELILAH ISABEL

Sustainable living advocate

why we pledge

Did you know fashion production is expected to grow to 102 million tons by 2030?

I want to know

Have you heard that fashion seasons have multiplied from a few seasons a year to 50‑100 'micro-seasons'?

I want to know

Did you know the average consumer buys 60% more clothing and yet wears each item of clothing half as long?

I want to know

Did you know non-biodegradable fibers account for over 2/3 of clothing materials worldwide?

I want to know

Did you know non-biodegradable fiber production currently accounts for 1.35% of global oil consumption?

I want to know

Did you know the final destination for 73% of clothing, or 35 million tons, was landfill or incineration?

I want to know

Did you know 16 million tons of textile waste is generated each year in the EU?

I want to know

Did you know €6.9 billion of textile waste is mostley sent to landfills or burnt?

I want to know

Have you heard less than 1% of clothes are recycled to make new clothes?

I want to know

Source: Changing Markets Foundation, Fossil Fashion: The hidden reliance of fast fashion on fossil fuels, February 2021

supporters

Meet our supporters! Each of these organizations and brands are working hard with us to further sustainability in the fashion industry. Learn more from their websites or support sustainable fashion by checking out their selection of responsible fashion.